The challenge

Pay&Play is a modern banking platform designed to help users manage their budget, multiple accounts, and cards. It also simplifies the programming of recurrent payments and subscriptions, as well as sending and receiving payments. The challenge was to create a design that felt both modern and trustworthy, ensuring a seamless and intuitive user experience.

My role

I followed the established brand guidelines while adapting them to the app's unique needs. I worked on wireframes from low to high resolution, created custom illustrations, curated color combinations, and designed animations to enhance the user experience. Additionally, I collaborated with the client during initial iterations to define the visual guidelines and ensure the design aligned with their vision.

Delivered a modern, intuitive banking experience by seamlessly blending brand guidelines with custom design elements, enhancing user trust and engagement.

The results

The result was a visually appealing and highly functional platform that resonates with users by combining modern aesthetics with trustworthiness and usability.

Brand adherence: Successfully followed and adapted brand guidelines to fit the app’s context.
User engagement: Enhanced visual appeal through custom illustrations and thoughtful color schemes, improving user satisfaction.
Experience optimization: Delivered a streamlined and intuitive user experience that simplifies financial management tasks.

To help the client add new features if needed, while keeping the consistency, our UI Kint needed to contemplate all design elements.

In Scope

Visual Design:
- Custom illustrations
- Color combination and application
- Animations

User Experience Design:
- Low to high-resolution wireframes
- Defining visual guidelines through client collaboration
- Ensuring a seamless, trustworthy, and modern experience