The project

The challenge

UltraCreditos – Digital Credit Approval and Account Opening Platform

The challenge was to create a landing page for UltraCreditos that clearly explained the product, how users could utilize it, and enabled them to register entirely online. The platform allows users to compare credits from the seven main banks in Bolivia, streamlining the credit and financial services experience in a fully digital, mobile-responsive environment.

The result: We revolutionized account creation with a fully mobile, responsive process

My role

I served as the sole designer for this project. She created wireframes, contributed to the site map, and established the icon set. Through iterative design, including pilot user testing, I refined the sign-in and account creation process, making it fully mobile and responsive. 

This reduced the typical account creation time from approximately 48 hours in a traditional bank to under 10 minutes for UltraCreditos users. The result was a successful, fully online and mobile-friendly experience that became a standalone product sold to separate banks, highlighting its ease of use and accessibility.

Design System & Visual Identity

UltraCreditos features a cohesive design system with the Montserrat typeface for modern readability, personalized icons for clarity, and a carefully chosen color palette to evoke trust and simplicity. These elements create a unified, intuitive user experience that reinforces the brand’s identity and enhances user engagement.

Results

• User adoption: Enabled a fully online registration and comparison of credits from major banks.
• Time efficiency: Reduced account creation time from 48 hours to under 10 minutes.
• Successful product deployment: The platform's ease of use and mobile responsiveness led to it being sold as a product to individual banks.
• Enhanced user experience: Improved sign-in and account creation processes based on user testing feedback, ensuring full mobile and responsive compatibility.

In scope

Landing Page Design:
Product explanation
Online registration process
Credit comparison functionality

User Experience Design:
Wireframes and site map
Icon set establishment
Iterative design of the sign-in and account creation process