The project

Healthy Nerdy – Fun, Fresh, and Trustworthy Brand Identity

The challenge

The challenge was to create a cohesive brand identity for Healthy Nerdy that felt fun and fresh while still inspiring confidence in the information it provides. The goal was to develop a comprehensive design system that included a moodboard, logo, color palette, and various brand applications to ensure consistency across all touchpoints.

My role

I led the branding and design process for Healthy Nerdy. I crafted the logo, developed the color palette, and designed the visual applications, ensuring the brand embodied a playful yet trustworthy persona. By creating a detailed moodboard and design system, I established a cohesive visual identity that resonated with the brand's mission and audience. The result was a distinctive and memorable brand that effectively communicated its values and engaged its target audience.

The results

Brand recognition: Established a visually cohesive and recognizable brand identity.
User engagement: Created a fun and trustworthy aesthetic that resonated with the target audience.
Consistency: Delivered a comprehensive design system ensuring visual consistency across all platforms.